AdAsia Communications

Multicultural Campaign Design

Developing audience-targeted advertising for national brands through multicultural campaign design and brand communications.

Adobe Illustrator
Adobe Photoshop
Campaign Design
Print Production

Featured Clients

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Project overview

As a Junior Art Director at a New York-based multicultural advertising agency, I contributed to print and digital campaigns for major brands including Verizon Wireless and PNC, adapting messaging and visuals for Korean and Asian-language audience segments.

  • Campaign Design
  • Multicultural Advertising
  • Brand Communications

Audience-Specific Communication

This work focused on translating national brand messaging into culturally relevant campaign communications for specific audience segments while maintaining consistency, audience relevance, and messaging clarity.

Campaign Consistency

Audience Relevance

Brand Adaptation

Campaign Contributions

  • Developed print and digital advertising assets for multicultural campaigns
  • Collaborated with copywriters and creative teams in a fast-paced agency environment
  • Supported campaign execution across culturally targeted media channels

Role & Scope

Tools

  • Adobe Illustrator
  • Photoshop
  • Print Production
Role

  • Campaign Design
  • Art Direction Support
  • Multicultural Advertising
  • Creative Collaboration

Selected work shown for portfolio review only. Rights belong to respective clients/employers.

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